AI Insights · Timothy · July 2024
Top 5 Communication Apps on Android in Kenya Q2 2024
In Q2 2024, WhatsApp Messenger led the pack among communication apps in Kenya, while Snapchat showed notable growth in active users.
The second quarter of 2024 saw significant activity among the top communication apps on the Android platform in Kenya. Here’s a detailed breakdown of their performance based on data from Sensor Tower.
WhatsApp Messenger maintained its dominance with weekly downloads peaking at 728K at the beginning of April, though it saw a dip to around 90K by late April. Downloads picked up again, reaching approximately 140K in mid-June. The app consistently engaged users, with weekly active users hovering around 14.4M throughout the quarter.
WhatsApp Business also showed a steady performance. Downloads started at 273K in early April but saw a decrease to about 58K in late April. A gradual recovery followed, with downloads reaching 74K by mid-June. Active users remained stable, ending the quarter at around 842K.
Telegram experienced a range of weekly downloads, starting at 243K in early April and dropping to about 31K by late April. However, it saw a resurgence, with downloads peaking at 57K in mid-June. Weekly revenue fluctuated around $300, and active users grew steadily from 1.9M to 2.1M by the end of June.
Messenger, from Meta Platforms, Inc., showed a fluctuating download trend, starting at 126K in early April and falling to about 38K by late April. Downloads picked up slightly, reaching 41K by the end of June. Active users saw a slight decline initially but recovered to 3.7M by the end of the quarter.
Snapchat saw varied weekly downloads, starting at 98K in early April and dropping to about 40K by late April. Downloads peaked at 46K by the end of June. Weekly revenue remained modest, around $100 to $150, while active users grew from 2M to almost 2M by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.